January 29, 2026
Finance

Analyzing Undervalued Consumer Stocks With Significant RSI Declines

Examining Current Oversold Conditions in Carvana, Kohl’s, and Rush Street Interactive

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Summary

Recent market trends have marked several consumer discretionary stocks as oversold based on their Relative Strength Index (RSI) metrics, suggesting potential value opportunities. This detailed analysis focuses on Carvana Co, Kohl’s Corp, and Rush Street Interactive Inc, which exhibit RSI values near or below 30, indicating oversold statuses. Despite notable recent share price declines, these companies may attract investor attention in the consumer sector.

Key Points

RSI readings below 30 in consumer discretionary stocks signal oversold conditions potentially indicating undervaluation.
Kohl’s stock declined nearly 17% in the past month with a current RSI of 29.6 and strong momentum and value scores.
Rush Street Interactive dropped approximately 15% over the past month; scheduled earnings release on Feb 17 may influence future stock behavior.
Carvana’s shares declined about 10% in five days with an RSI near 29.4; momentum and growth scores are high, but valuation is weak.

The consumer discretionary sector currently showcases several stocks that have experienced significant downward momentum, as evidenced by their Relative Strength Index (RSI) values approaching or dipping below 30. The RSI is a key momentum indicator utilized by traders to assess the relative strength of a stock's price performance over time, comparing gains on up days against losses on down days. An RSI under 30 typically signals an oversold condition, which may suggest short-term undervaluation or potential for rebound.

This analysis delves into three prominent companies within the sector that have exhibited such conditions recently: Kohl’s Corp (NYSE:KSS), Rush Street Interactive Inc (NYSE:RSI), and Carvana Co (NYSE:CVNA). Each has faced notable challenges in share price performance, but their respective momentum measures present interesting considerations for investors focusing on consumer discretionary stocks.

Kohl’s Corp (NYSE:KSS)

Kohl’s stock has experienced considerable volatility over the past month, culminating in a near 17% decrease in share value. On January 14, Jefferies analyst Blake Anderson initiated coverage of Kohl’s with a Hold rating, coinciding with a 52-week low price of $6.04. Most recently, on Wednesday, shares declined by 3.2% closing at $17.22.

The company’s RSI currently stands at 29.6, signaling an oversold status that traders may interpret as a sign of short-term weakness but potentially a contrarian opportunity. According to Edge Stock Ratings, Kohl’s possesses a strong Momentum score of 86.20 and an even higher Value score of 96.75, indicating that despite recent price declines, the company maintains certain attractive fundamental qualities relative to its current market valuation.

Rush Street Interactive Inc (NYSE:RSI)

Rush Street Interactive’s stock price has faced downward pressure as well, falling approximately 15% over the last month and reaching a 52-week low of $9.54. On January 26, the company announced plans to release its fourth quarter and full year 2025 results subsequent to the market close on February 17, an event that could further impact share performance depending on the outcomes shared.

Most recently, RSI shares weakened by 2% to close at $16.75 on Wednesday, with the company’s RSI reading at 29.5. This figure places Rush Street Interactive squarely in the oversold zone, lending credibility to the notion that its current pricing reflects sustained selling momentum. The stock’s recent price trajectory has been identified using Benzinga Pro’s charting tools, which assist traders in tracking RSI trends to inform decision-making.

Carvana Co (NYSE:CVNA)

Carvana’s stock has also experienced pronounced declines. Following the release of a short report by Gotham City Research on January 28, Carvana shares dropped roughly 10% within a five-day window, bottoming near a 52-week low of $148.25. On the most recent trading session, shares closed down 14.2% at $410.04.

The stock’s RSI measures at 29.4, consistent with oversold conditions potentially indicative of heavy selling pressure. Benzinga Pro’s signals feature has, however, noted a possible imminent breakout in Carvana share price, a signal that some traders might monitor closely for potential trade entry. Carvana’s momentum score in the Edge Rankings registers at 87.45, while its growth score is particularly robust at 98.15, though its value rating lags considerably at 10.80. This mixed scoring reflects growth potential but highlights valuation concerns.

Contextual Considerations

The identification of these oversold stocks leverages the RSI to flag momentum-driven undervaluation within the consumer discretionary sector. Such metrics assist investors in making data-driven assessments of whether current price declines present buying opportunities or reflect ongoing fundamental challenges. While RSI and momentum scores provide useful quantitative indicators, they do not by themselves predict future performance but rather highlight market sentiment and price action history.

Investors should consider the firms’ upcoming earnings reports, analyst ratings, and valuation metrics alongside RSI readings when determining market positions. The differing edge ratings for Kohl’s, Rush Street Interactive, and Carvana demonstrate varied profiles worthy of nuanced valuation within consumer discretionary investment strategies.

Summary of RSI and Price Actions

  • Kohl’s: RSI 29.6, recent share price $17.22, monthly decline ~17%, momentum score 86.20, value score 96.75.
  • Rush Street Interactive: RSI 29.5, share price $16.75, monthly decline ~15%, near 52-week low $9.54.
  • Carvana: RSI 29.4, share price $410.04, 5-day decline ~10%, 52-week low $148.25, momentum 87.45, growth 98.15, value 10.80.

Investment Considerations and Risks

  • RSI below 30 signifies oversold status but does not guarantee a price recovery; stocks may continue to decline.
  • Upcoming earnings announcements, such as Rush Street Interactive’s results on February 17, could increase volatility and affect share valuations.
  • Negative analyst sentiment or short reports, evidenced by Gotham City Research’s report on Carvana, may exert further downward pressure.
  • High momentum or growth scores must be balanced against weak valuation metrics when assessing investment suitability.

Investors interested in this sector and these companies should monitor evolving market conditions, analyst commentary, and fundamental reports to manage potential risks effectively. The current oversold conditions may warrant closer examination, but due diligence remains paramount given these stocks’ recent volatility and mixed valuation profiles.

Risks
  • An RSI indicating oversold status does not ensure immediate price recovery and prices may continue falling.
  • Upcoming earnings reports such as Rush Street Interactive’s could result in increased volatility and further price fluctuations.
  • Short selling activity or critical reports, like the Gotham City Research short on Carvana, could deepen price declines.
  • Disparities between momentum/growth and value scores suggest potential valuation risks despite positive momentum.
Disclosure
Education only / not financial advice
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CVNA - neutral KSS - neutral RSI - neutral
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