During the recent Super Bowl event in Santa Clara, California, President Donald Trump voiced strong criticism of the halftime show performance led by Puerto Rican singer Bad Bunny. Trump characterized the show as "absolutely terrible," indicating a stark disapproval of both the artist's selection and the nature of the performance itself.
The halftime show, distinguished by its embrace of Spanish-language songs and reggaeton rhythms, represents a notable departure from the conventional English-language, mainstream pop style historically associated with the Super Bowl. This artistic choice marks a significant cultural shift in the event’s presentation, reflecting the increasing influence of diverse musical genres in major American entertainment venues.
President Trump’s disapproval did not emerge solely after the performance. In the days leading up to the event, he publicly criticized the decision to feature Bad Bunny, labeling it "absolutely ridiculous." The artist, known legally as Benito Antonio Martinez Ocasio, has been outspoken on political topics, notably condemning Trump’s deportation policies. Additionally, Bad Bunny endorsed Kamala Harris in the 2024 presidential election, further emphasizing his political engagement and alignment.
Following the conclusion of the halftime show, Trump intensified his critique through a post on the social media platform Truth Social. His statement called the show "one of the worst, EVER," arguing that it "makes no sense," and portraying it as "an affront to the Greatness of America." According to Trump, the performance failed to uphold American standards related to success, creativity, or excellence.
In response to the halftime show's approach and to cater to a different audience, a conservative organization named Turning Point USA took the initiative to orchestrate an alternative event branded as the "All-American Halftime Show." This concurrent concert featured performances by artists such as Kid Rock and others aligned with conservative values. Figures affiliated with Trump, including Secretary of Defense Pete Hegseth, supported and promoted this alternative event, illustrating the politicization of cultural programming during a prominent national occasion.
Bad Bunny’s participation and widespread recognition signals his growing role beyond music into broader cultural and political discourse. His album "Debí Tirar Más Fotos" achieved critical acclaim by winning Album of the Year at the Grammys, reinforcing his stature as a significant figure in contemporary entertainment.
The existence of both the mainstream halftime show and the alternative concert underscores the current cultural and political divides within the United States. Different factions seek representation in mass media and popular events such as the Super Bowl, illuminating contrasting perspectives on American identity and values.