Jeffs' Brands Ltd. (NASDAQ:JFBR) saw a sharp decline in its stock value on Friday in response to its recent announcement involving a partial disposition of its stake in Fort Technology Inc. The transaction aligns with a significant strategic realignment of the company, which is moving away from retail-related investments to redirect its focus towards homeland security and advanced technological initiatives.
On December 18, 2025, Jeffs' Brands entered into a share transfer agreement with an institutional investor whereby it agreed to sell 1,428,571 common shares of Fort Technology. The shares were sold for a cumulative amount of 928,571 Canadian dollars, equating to approximately 0.65 Canadian dollars per share.
The divested shares constitute about 10% of Jeffs' Brands’ total holdings in Fort Technology and represent roughly 7.4% of Fort's overall outstanding shares. This implies a valuation for Fort Technology of around 12.5 million Canadian dollars based on the transaction price, with a fully diluted valuation potentially reaching up to 20 million Canadian dollars.
Despite this partial sale, Jeffs' Brands continues to hold a strong majority position in Fort Technology, retaining a 73.93% equity stake following its initial acquisition of the company in July 2025. The company anticipates completing the transaction within seven days from signing, subject to customary closing conditions.
Jeffs' Brands has characterized this move as a partial divestment intended to bolster its liquidity position. The company is actively divesting assets focused on retail operations as it pivots its strategic priorities toward homeland security and advanced technology sectors.
At the time of market close on Friday, Jeffs' Brands’ stock was trading down 16.50%, priced at $0.8650 per share, reaching a new 52-week low according to Benzinga Pro data.