Kevin O'Leary Reconsiders Hustle Culture: Advocates Rest and Balance for Young Entrepreneurs
February 1, 2026
Business News

Kevin O'Leary Reconsiders Hustle Culture: Advocates Rest and Balance for Young Entrepreneurs

From 25-Hour Days to Prioritizing Sleep and Nutrition, Investor Shifts Perspective on Startup Work Ethics

Summary

Kevin O'Leary, known for his earlier advocacies of relentless work hours, has recently altered his views on entrepreneurship work culture. Once encouraging founders to work excessively long hours to outpace global competition, O'Leary now cautions against glorifying exhaustive work schedules, emphasizing the importance of sleep, nutrition, and mental clarity for effective decision-making and sustainable success.

Key Points

Kevin O'Leary previously advocated extreme work hours, suggesting entrepreneurs needed to work '25 hours a day' to outcompete others globally.
Recently, O'Leary has reversed his position, criticizing young founders boasting about 18-hour workdays as imprudent and unsustainable.
He emphasizes the importance of sleep, good nutrition, and exercise for making sound business decisions, highlighting that critical decisions should be made when well-rested.
O'Leary views entrepreneurs who appear exhausted as poor investment prospects, reflecting a broader trend in the startup ecosystem valuing sustainability and mental well-being.

Kevin O'Leary, the investor and television personality recognized for his role on “Shark Tank,” has made a pronounced shift in his messaging on work ethic and entrepreneurial success. Prominent for previously endorsing a relentless hustle culture, O'Leary's commentary once urged aspiring business leaders to work beyond the normal limits of time and rest to outpace global competitors. However, his recent statements reflect a marked change, focusing instead on balance and well-being as integral to making sound business decisions and sustaining long-term performance.


In the earlier part of 2024, O'Leary expressed unyielding views about the commitments necessary to thrive in competitive business landscapes. On social media platform X, he posted, "If you want to succeed in business you have to work 25hrs a day because there's someone across the world who will kick your a*s if you don't." This message underscored an extreme dedication, emphasizing an environment in which entrepreneurs must outlast challengers who are willing to work nonstop.

Further reinforcing this perspective, a video from the same year featured O'Leary advising young entrepreneurs against pursuing work-life balance. "There is none," he stated, bluntly. He elaborated that competitors in cities such as Mumbai and Shanghai are willing to work around the clock — "24 hours a day, eight days a week" — and cautioned that those unwilling to match such effort would inevitably be outpaced.


In contrast to his past endorsements of exhaustive schedules, O'Leary’s recent public communications project a different philosophy. On X, he wrote, "Young founders love to brag about working 18 hours a day. That's stupid. You need sleep, good food, and exercise if you want to make good decisions." His stance now prioritizes healthful living habits as critical foundations for entrepreneurial success rather than sheer hours spent working.

Accompanying this updated viewpoint, a video posted by O'Leary elaborated on the dangers of extreme work hours. "The worst advice I hear young founders talk about all the time is they want to work 18 hours a day," he said emphatically. He stressed the essential nature of sleep, proper nutrition, and focus, contending that these elements are key to productive work and effective leadership.

According to O'Leary, optimal decision-making occurs when an individual is refreshed and mentally clear. He advised, "There’s lots of evidence that you should make the major decisions right after you wake up when you have the maximum energy and your mind is clear." This advice encompasses a shift from valuing time-on-the-clock to emphasizing cognitive readiness.


O'Leary further conveyed his skepticism towards entrepreneurs who present as exhausted. "When I see somebody that looks like they’re dead and I’m going to meet this business startup, I don’t invest," he remarked. "That guy’s an idiot or a woman. Same thing. You’ve got to sleep." While the tone of this statement unsettled some observers, the underlying message reaffirmed his growing emphasis on health as a prerequisite for successful entrepreneurship.

This evolution in stance mirrors a wider reevaluation within the startup community regarding nonstop hustle. Increasingly, investors prioritize sustainability, mental well-being, and consistent performance over mere endurance. The conversation reflects an understanding that the demanding nature of early-stage company building necessitates balanced approaches to maintain long-term value creation.


For investors, especially those in retail looking to support entrepreneurial ventures and cutting-edge technology, there are accessible avenues to engage with private market opportunities. Platforms such as Fundrise enable individuals to invest in early-stage companies and technology-focused ventures with relatively low minimum capital. This democratization of private investing creates opportunities to participate in growth markets without institutional-level wealth.

Fundrise’s offerings provide entry points for pre-IPO exposure, including transformative sectors like artificial intelligence. These options may present retail investors with the ability to diversify and access innovation with manageable financial commitments, aligning with evolving investment preferences that balance risk and potential.


In conclusion, Kevin O'Leary’s recent recalibration about entrepreneur work habits underscores a notable shift from an all-consuming hustle ethos to a more balanced, health-oriented perspective. His advice emphasizes the strategic importance of sleep, nutrition, and focused work in leadership and decision-making domains. This development reflects broader changes within the venture and startup ecosystems, advocating sustainability and cognitive wellness as foundations for enduring success.

Risks
  • Overworking entrepreneurs may suffer from burnout and impaired decision-making, which can jeopardize business success.
  • Glorifying excessively long work hours can promote unhealthy workplace cultures detrimental to individual health.
  • An apparent dismissive comment equating 'that guy’s an idiot or a woman' risks alienating female entrepreneurs and undermining inclusive investment perspectives.
  • Shifts in investor preference toward sustainability may disadvantage founders adhering to traditional hustle norms.
Disclosure
Education only / not financial advice
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