January 21, 2026
Finance

Kraft Heinz Faces Stock Decline Amid Potential Berkshire Hathaway Stake Sale

Berkshire Hathaway's Move to Possibly Divest Raises Market Concerns As Kraft Heinz Hits New Lows

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Summary

Shares of Kraft Heinz have fallen sharply following Berkshire Hathaway's formal registration to potentially sell its substantial stake in the company. This development has unsettled investor sentiment and contributed to a bearish trading environment for Kraft Heinz, which is currently experiencing significant technical weaknesses and 52-week lows.

Key Points

Berkshire Hathaway has registered to potentially sell up to 325.4 million shares of Kraft Heinz resulting from a 2015 registration rights agreement.
Kraft Heinz stock is trading below major moving averages (20-day, 50-day, 200-day SMAs), indicating bearish momentum.
The stock has declined over 24% in the past year and recently hit a new 52-week low, reflecting ongoing market weakness.
Technical indicators such as RSI and MACD currently show mixed signals, with neutral RSI and slightly bullish MACD amid a broader downtrend.

Kraft Heinz Co's stock price is under considerable pressure this week after Berkshire Hathaway Inc. officially filed paperwork that would allow it to potentially unload its sizable shareholding in the food and beverage giant. The registrant filing, submitted on January 20, indicates Berkshire's rights to resell up to 325,442,152 Kraft Heinz shares, a volume that introduces uncertainty into the stock’s outlook and market dynamics.

This ability to liquidate a large tranche stems from a 2015 amended and restated registration rights agreement involving Kraft Heinz, 3G Global Food Holdings, and Berkshire Hathaway. Notably, Kraft Heinz itself would not receive any capital proceeds from these potential sales, nor does this filing signal the issuance of new shares by the company. Instead, it simply grants Berkshire the option to sell its existing shares on the open market.

The prospect of Berkshire executing a significant stock sale has weighed on investors, fueling fears that the resultant increase in available shares could drive further depreciation in Kraft Heinz's share price. Market actors have responded with caution amid concerns about heightened supply pressure.

Technically, Kraft Heinz's stock is entrenched in a bearish phase, exhibiting prices well below several key moving averages that traders often use to gauge momentum. The stock is currently trading approximately 6.3% beneath its 20-day simple moving average (SMA), 8.3% below its 50-day SMA, and a substantial 15.2% below its 200-day SMA. These figures collectively point to a lack of buying strength and upward price momentum over multiple time horizons.

The Relative Strength Index (RSI), which measures the magnitude of recent price changes to evaluate overbought or oversold conditions, sits at 46.56. This value suggests the stock is currently in a neutral zone without strong pressure from either buyers or sellers. As such, market participants may be adopting a wait-and-see stance while assessing potential future movements.

Using the Moving Average Convergence Divergence (MACD) indicator, there is a modest bullish signal as the MACD line remains above its signal line. However, this positive indicator should be interpreted cautiously due to the overall bearish context. Any shifts in momentum, whether confirming a recovery or further downward movement, will be critical for traders monitoring the stock.

From a resistance standpoint, a key price barrier is observed at $26.00. Should Kraft Heinz's stock approach this threshold, it might indicate either a reversal point or continuation of the current downward trend, depending on whether the resistance can be breached. Conversely, the absence of an identified strong support level could expose the stock to additional selling pressure if it continues to decline.

Over the past 12 months, Kraft Heinz has recorded a notable decrease of 24.07% in its share price, underlining the ongoing challenges faced by the business in reversing negative trends. The recent movement to new 52-week lows further emphasizes the difficult market environment for the stock.

At the latest count, Kraft Heinz's equity value decreased by 5.81%, closing at $22.39. This drop marks a continuation of downward momentum even as the market digests Berkshire Hathaway's potential stake divestment plans.

Given the confluence of Berkshire’s possible exit and Kraft Heinz's subdued technical indicators, investors and traders are navigating a complex backdrop entailing significant uncertainties and downside risk. The durability of any near-term recovery will hinge on market reactions to the share sale potential and overall corporate performance signals.

Risks
  • Potential large-scale selling by Berkshire Hathaway could exert significant downward pressure on Kraft Heinz shares.
  • Lack of clear support levels suggests the stock may face further declines if selling intensifies.
  • Current bearish technical setup and recent 52-week lows imply increased volatility and downside risk.
  • Uncertainty surrounding Berkshire’s actual timing and volume of share sales adds to market unpredictability.
Disclosure
Education only / not financial advice
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