Tomorrow, Melania Trump, former First Lady of the United States, will participate in ringing the opening bell at the New York Stock Exchange (NYSE). This event is part of a planned celebration marking the release of a new documentary chronicling her life and experiences in the White House. The documentary, titled "MELANIA," has been produced by Amazon MGM Studios and is scheduled to debut at the Kennedy Center on January 30 before becoming available for streaming on Amazon Prime Video.
The documentary aims to provide an intimate portrayal of Melania Trump's role as First Lady, including her personal journey and her interactions with former President Donald Trump during their tenure in Washington. Ahead of the documentary's premiere, Donald Trump publicly endorsed the film, describing it as a "Must Watch," which has further fueled anticipation around its release.
In parallel with the documentary's forthcoming release, Melania Trump's official cryptocurrency, known as the Official Melania coin (ticker symbol MELANIA), has attracted significant market attention. This token operates on the Solana blockchain and is designed as a memecoin, a category characterized by its thematic nature and community-driven popularity rather than fundamental financial assets.
Since the beginning of the year 2026, the MELANIA coin has registered an increase in value of approximately 42.62%. This impressive appreciation has outpaced major cryptocurrencies traditionally viewed as market leaders, such as Bitcoin (BTC) and Dogecoin (DOGE). For context, Bitcoin and Dogecoin have experienced more modest year-to-date movements within the same period.
Moreover, the MELANIA memecoin has also surpassed the Official Trump coin (TRUMP), a similar presidential-themed digital asset which has declined by 0.81% year-to-date. The MELANIA token's price stood at roughly $0.1646 as recorded at 9:30 p.m. Eastern Time during the recent trading day, while the Official Trump token was valued at $4.76.
Despite the early 2026 gains, it is important to contextualize the MELANIA coin's overall performance over a longer horizon. In 2025, the token underwent a dramatic depreciation, losing around 99% of its value relative to its post-launch peak. At its highest valuation, this memecoin achieved a market capitalization of approximately $1.73 billion, which has sharply decreased to around $160 million at present.
The MELANIA coin's official website includes a clear disclaimer highlighting the token's speculative and entertainment-centric nature, stating that "Melania Memes are intended for collecting and entertainment purposes only. They are not financial instruments or investments." This cautionary note serves to remind interested parties of the risks associated with memecoin investments, which are often driven by market sentiment and social media trends rather than intrinsic value.
It is worth noting that the memecoin market carries significant volatility and risk, attributes that are common within this asset class. Price fluctuations can be pronounced, and investing in such tokens typically involves speculative trading activity.
The announcement of Melania Trump's participation at the NYSE and the coinciding documentary release have together generated heightened attention around both the film and its affiliated cryptocurrency. Observers and potential investors will be closely monitoring developments following the documentary’s premiere and subsequent audience reception.