January 5, 2026
Finance

Strategy Inc. Expands Bitcoin Holdings by Over 1,200 BTC Amid Market Volatility

Company Executes ATM Share Sales to Raise $312 Million for Cryptocurrency Acquisition

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Summary

Strategy Inc. has bolstered its Bitcoin portfolio by purchasing an additional 1,287 BTC, increasing total holdings to approximately 673,783 bitcoins. This acquisition was financed through at-the-market (ATM) sales of common stock, generating net proceeds of $312 million. Bitcoin's price movements and the company's capital management strategies reveal a nuanced approach amid prevailing market fluctuations.

Key Points

Strategy Inc. purchased 1,287 BTC from Dec. 29 to Jan. 4, bringing total Bitcoin holdings to approximately 673,783 BTC.
The Bitcoin purchases were funded through sale of nearly 2 million common shares via the ATM program, raising $312 million net.
Average purchase prices were $88,210 for 3 BTC in late December and $90,391 for 1,283 BTC in early January, with an average cost of $75,026 per bitcoin overall.
Company maintains significant equity issuance capacity and holds $2.25 billion in USD reserves to support preferred stock dividends and interest payments, adjustable based on liquidity and market conditions.

Between December 29 and January 4, Strategy Inc. undertook a significant increase in its Bitcoin assets, adding 1,287 bitcoins to its reserves. This surge brings the company's total Bitcoin inventory to an estimated 673,783 BTC.

Funding for this sizable cryptocurrency acquisition came from sales conducted through Strategy's at-the-market (ATM) equity offering program. Over this period, the company sold just under two million shares of its common stock, garnering roughly $312 million in net proceeds specifically funnelled toward the Bitcoin purchases.

The share sales unfolded in two distinct phases. From December 29 through December 31, the company divested approximately 1.26 million shares, yielding $195.9 million in capital. In the subsequent phase, from January 1 to January 4, an additional 735,000 shares were sold, raising $116.3 million.

During the tail end of December, Strategy procured 3 bitcoins at an average purchase price of $88,210 each. In early January, momentum picked up with the acquisition of 1,283 bitcoins at a higher average cost of $90,391 per coin. Consolidating these transactions, the firm's cumulative Bitcoin holdings are valued at $50.55 billion, reflecting an average buying price near $75,026 per bitcoin.

Moreover, the company retains substantial capacity to continue equity financings as needed. It has over $30 billion in preferred stock issuance capacity alongside $11.39 billion available for common stock offerings under existing ATM authorizations.

Besides equity resources, Strategy reported holding a U.S. dollar reserve totaling $2.25 billion as of January 4. This liquidity buffer is earmarked to support dividend payments on preferred stock and related interest obligations. Management retains discretionary authority to adjust reserves in response to evolving liquidity and market circumstances.

An intriguing company social media post featuring the query "Orange or Green?" has been interpreted as a subtle nod to its ongoing Bitcoin purchases, coinciding with the recent cryptocurrency price uptick. Bitcoin entered the new year trading around $93,000, registering approximately a 6% gain year-to-date, amid persistent geopolitical tensions such as the United States-Venezuela situation.

Turning to the company's stock performance, shares advanced by 3.43% in the previous trading session and continued gains to about $163.60 in premarket trades, marking a 4.10% increase. This price movement comes as the stock attempts stabilization following a steep 66% decline from its July peak close to $473.

Technical analysis indicates the stock is currently testing a pivotal support level near $160 while remaining below all key exponential moving averages (EMAs). These technical markers include the 20-day EMA at $167.63, 50-day EMA at $211.77, 100-day EMA at $248.24, and 200-day EMA at $279.26. Resistance is noted near the Supertrend indicator at $181.47.

Recent trading patterns show consolidation in the $150 to $160 range. Coupled with today's premarket gap up, these trends suggest that selling pressure may be waning.

Potential upside targets involve reclaiming the 20-day EMA at $167, representing a roughly 6% advance and a likely signal for a trend reversal. The following notable resistance points occur around the $181 Supertrend level and between $200 and $212 at the 50-day EMA.

Conversely, downside risk includes a failure to hold $150, which could precipitate a further slide toward $140. A significant deterioration into the $120 to $130 range would represent a drastic decline of approximately 24% from the lower support.

Strategy Inc.'s latest financial maneuvers underline a deliberate effort to reinforce its position in Bitcoin amidst challenging market conditions and uncertain global dynamics. The company's financing capabilities and liquidity reserves offer a strong foundation to support ongoing investment initiatives.

Risks
  • A failure of the stock to hold the $150 support level could trigger sharper declines down to $140 and potentially the $120-$130 range, representing significant price deterioration.
  • Bitcoin price volatility remains a factor influencing company asset valuation and investment strategy.
  • Market liquidity and conditions may affect the company’s ability to adjust reserves or conduct further equity financings as intended.
  • Continued trading below major exponential moving averages suggests resistance that needs to be overcome for a sustained upward stock price trend.
Disclosure
Education only / not financial advice
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MSTR - positive BTC - positive
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