January 21, 2026
Finance

Trump Abruptly Cancels EU Tariffs, Sparking Market Rally Under the 'TACO Trade' Phenomenon

Market rebounds as President reverses tariff threats, reinforcing trend of tariff-related policy reversals driving investor confidence

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Summary

President Donald Trump withdrew his proposed tariffs on European Union countries following a constructive meeting with NATO Secretary General Mark Rutte. This decision reversed earlier threats that had unsettled global markets, including a sharp downturn in major U.S. indexes. The ensuing market recovery showcased the continued efficacy of the so-called 'TACO Trade' strategy, where investors anticipate Trump will retract tariff measures, fostering aggressive buy-the-dip behavior.

Key Points

President Trump rescinded tariff threats on EU countries following discussions with NATO Secretary General Mark Rutte.
The initial tariff announcements triggered a sharp market decline, with the Dow Jones falling by 870 points.
Investors employing the 'TACO Trade' strategy bought the dip, anticipating the tariffs would be withdrawn and profited when the reversal occurred.
Major U.S. stock indices, including the Dow Jones and Nasdaq 100, experienced significant gains after the tariff threat was lifted.

Financial markets experienced significant volatility earlier this week after President Donald Trump threatened to impose tariffs ranging from 10% to 25% on goods from eight European Union member countries. These tariff threats were linked to a condition that these countries support Trump's proposition to acquire Greenland, a move that introduced geopolitical and trade uncertainty.

The immediate effect on Tuesday was severe, as evidenced by the Dow Jones Industrial Average plunging by 870 points, and the S&P 500's gains for the year disappearing. This market turbulence marked a period of unease among investors faced with the potential for escalating trade tensions between the United States and its European allies.

Yet, within this turbulent 48-hour window, investors employing what has become known in trading circles as the "TACO Trade" stepped in. The acronym stands for "Trump Always Chickens Out," reflecting a strategy predicated on historical patterns where President Trump has reversed course on tariff announcements before implementation deadlines. Confident that the proposed tariffs would not materialize, these investors purchased shares during the downturn, speculating on a market rebound.

The gamble was rewarded on Wednesday afternoon when President Trump publicly announced that the tariffs against European Union nations would not proceed. This announcement followed what he described as a "very productive" meeting with Mark Rutte, the Secretary General of NATO. The president's decision effectively nullified the immediate trade threat, providing relief to global markets and reversing the prior selloff.

Following this announcement, key U.S. stock indices exhibited strong gains. The Dow Jones ended the trading session up by 1.22%, while the Nasdaq 100, as tracked by the Invesco QQQ Trust (NASDAQ: QQQ), advanced 1.18%. This rally underscored the market's sensitivity to geopolitical developments and the weight investors place on U.S. trade policies.

Market analysts and strategists highlighted the persistence and profitability of the "TACO Trade" approach throughout the past nine months. Gary Black, a market commentator, emphasized the reliability of this strategy by remarking on social media about its consistent success in navigating tariff-induced volatility. Black reflected positively on investors' ability to capitalize on these tariff retractions, marking it as a resilient trading theme in Wall Street’s landscape.

Joe Brusuelas, chief economist at RSM, also acknowledged the strategy's effectiveness in a lighthearted manner, noting that he was enjoying tacos for dinner, symbolically endorsing the approach.

Gina Bolvin, president of Bolvin Wealth Management Group, contributed insights into the broader market dynamics supporting the buy-the-dip behavior encouraged by the "TACO Trade." Bolvin pointed out that the market rally’s increasing breadth is indicative of a healthy underlying market condition and strengthens the argument for continued optimism among investors. She suggested that this pattern reinforces confidence in the durability of the ongoing bull market.

The accelerated gains immediately following Trump's tariff reversal illustrate the market’s quick response to regulatory and geopolitical clarity. Investors appear to be attuned to the nuances of administration policy reversals and have incorporated this understanding into their risk management and capital allocation strategies.

The Invesco QQQ Trust, Series 1, which tracks the Nasdaq 100, stood at $617.97, marking a 0.27% increase in the context of this upbeat trading session. Complementing this, the SPDR Dow Jones Industrial Average ETF (NYSE: DIA) closed at $491.22, reflecting a 0.09% rise, while the broader SPDR S&P 500 (NYSE: SPY) registered a 0.16% gain, closing at $686.50. These figures provide further evidence of the broad market uplift associated with tariff-related developments during this period.

The events of the past two days reaffirm the substantial influence that international trade policy and geopolitical negotiations have on market sentiment and performance. The swift retreat from tariff threats signals a willingness among policymakers to engage diplomatically, which markets seem to reward with optimism and renewed buying interest.

It is important to note that while the "TACO Trade" has proven a successful framework for investors over recent months, it is a strategy heavily reliant on the predictability of policy reversals in the context of trade disputes. Market participants should remain vigilant for potential shifts in approach or evolving geopolitical factors that could alter this dynamic.

Risks
  • The market’s reliance on tariff threat withdrawals assumes continued policy reversals, which may not always occur.
  • Geopolitical tensions related to trade and acquisitions like Greenland remain factors that can impact market stability.
  • Investors engaged in the 'TACO Trade' face risks if tariff threats are enacted without subsequent reversals.
  • Broader global economic conditions and unforeseen political developments could disrupt the current market rally.
Disclosure
Education only / not financial advice
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