January 5, 2026
Finance

AMD Accelerates Gains in PC Gaming Market, Challenging Intel’s Market Position

Growth in AMD's AI hardware strategy and gaming CPU share marks a significant shift in competitive dynamics with Intel

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Summary

Advanced Micro Devices Inc. (AMD) has demonstrated notable progress in capturing market share within the PC gaming sector, as evidenced by the latest hardware usage statistics showing AMD's CPUs closing in on Intel's leading share among Windows users. Concurrently, investor optimism is buoyed by AMD’s developing artificial intelligence (AI) product portfolio, including corporate interest from Alibaba Group and anticipation surrounding future product launches such as the Helios AI platform scheduled for 2026. Despite recent stock fluctuations, some analysts identify potential upside given these developments and sustained momentum in AI and gaming segments.

Key Points

AMD has increased its PC gaming CPU market share among Windows users, reducing its gap with Intel to under 10 percentage points, as reported in the latest Steam hardware survey.
Investor interest in AMD is rising due to its active AI strategy, including collaborations related to OpenAI and forthcoming product launches such as the Helios rack system planned for 2026.
Alibaba Group is reportedly considering a significant purchase of AMD's MI308 AI chips, indicating robust demand for AMD's AI hardware solutions.
Analysts at TD Cowen identify AMD as a favorable investment opportunity, factoring in recent stock pullbacks and anticipation of new AI platform releases.

Advanced Micro Devices Inc. (NASDAQ: AMD) is charting a notable path of growth that coincides with improving market share figures and increasing investor confidence in its artificial intelligence (AI) strategy. The company's trajectory within the PC gaming sector, in particular, signals a momentum shift as it narrows the gap with industry incumbent Intel Corporation (NASDAQ: INTC).

Data from the latest Steam hardware survey reveals that AMD has expanded its footprint among Windows-based PC gamers. In December, the proportion of Steam's Windows user base utilizing AMD central processing units (CPUs) rose by 4.6 percentage points, bringing AMD to within less than 10 percentage points of Intel's share. This represents a meaningful gain over the previous year, with AMD's penetration climbing from 38.7% to 47.2%, affirming a persistent trend of gamers gravitating toward AMD's processor offerings.

Simultaneously, AMD’s ascending course in the market is bolstered by growing investor enthusiasm for its advancing AI initiatives. The company’s stock has appreciated by approximately 73% over the past 12 months, reflecting favorable sentiment fueled by its strategic collaboration linked with OpenAI, alongside the development and upcoming introductions of AI-specific hardware products. Notable among these are the MI400 series of chips and the forthcoming Helios rack system platform, with expectations set for a 2026 release.

Further reinforcing demand signals are reports concerning Alibaba Group Holding Limited (NYSE: BABA), which is reportedly contemplating a substantial purchase of AMD’s latest AI acceleration hardware. Alibaba is considering an order in the vicinity of 40,000 to 50,000 MI308 accelerator units, suggesting strong near-term enthusiasm for AMD's AI infrastructure components. Such interest from a major cloud services provider underscores the company’s growing footprint in the AI hardware market.

From an analytical standpoint, TD Cowen has articulated a positive stance on AMD, designating the stock as a 'Best Ideas 2026' pick. This recommendation, issued on December 2, highlights the strategic entry opportunity created by recent stock pullbacks. TD Cowen emphasizes AMD's progressive advancements in AI chips, augmented software capabilities, and rising customer engagement as key pillars supporting their outlook. The firm anticipates significant investor benefits associated with the unveiling of the Helios AI platform and ongoing strides in core technology domains.

Reflecting these developments, AMD's share price saw an increase of 2.99% to $230.15 in premarket trading on Monday, according to Benzinga Pro data. This movement occurred amid broader market activity, further indicating investor responsiveness to AMD's growth narrative and product roadmap.

Risks
  • The competitive position in the PC gaming CPU sector remains dynamic, and continued market share gains by AMD are not guaranteed.
  • Future product releases such as the Helios AI platform are scheduled for 2026, and delays or underperformance could impact market expectations.
  • Large customer orders, such as that from Alibaba, while indicative of demand, may be subject to change and do not assure sustained revenue streams.
  • Stock volatility and recent price pullbacks pose potential risks for investor timing and returns.
Disclosure
Education only / not financial advice
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