Following his appearance during the Super Bowl halftime show, Puerto Rican artist Bad Bunny experienced a significant increase in global music streaming, as indicated by new figures released by Apple Music. The company, which sponsored the halftime event, reported a striking rise in streams, playlist inclusions, and engagement on music discovery services in the hours after the performance.
Apple Music announced on Monday that the playlist of songs from Bad Bunny's halftime show became the platform's most-streamed playlist shortly after the event concluded. Bad Bunny achieved a dominant presence on the Apple Music Daily Top 100 Global chart, placing 23 songs within the Top 100, with nine tracks in the Top 25 and five within the Top 10. His song "DtMF" ascended to the number one position on this chart.
Several of these charting songs marked notable comebacks to the charts. Six tracks re-entered the daily Top 100 Global chart for the first time since early 2025. The collaborative hit "I Like It" with Cardi B and J Balvin also returned to the chart, marking its first reappearance since January 2020.
Internationally, Bad Bunny’s album "Debí Tirar Más Fotos" exhibited outstanding performance, appearing on album charts in 155 countries as of Monday. It secured positions within the Top 10 in 128 of those countries, reaching the number one spot in 46 nations, including Mexico, Colombia, Chile, Brazil, Germany, France, and Spain.
Within the United States, Apple Music identified Los Angeles, New York, Chicago, and Dallas as the leading cities driving streaming activity of Bad Bunny’s music over a six-day period centered on the halftime show.
The music identification platform Shazam reflected a similarly strong spike in listener engagement. Apple Music reported that Bad Bunny’s halftime performance marked the highest single-day Shazam activity ever recorded for any Latin or non-English-language artist. Shazam recognitions across Bad Bunny’s catalog increased by over 400% during and immediately after the performance relative to his daily average.
Highlights of audience interest, based on Shazam data, included the live presentations of "Die with a Smile," featuring Lady Gaga, and "Lo Que Le Pasó a Hawaii," with Ricky Martin.
While other music platforms like Spotify also monitor post-event trends, Apple Music's data uniquely captures immediate listener responses within hours following the halftime show. The platform combines streaming statistics with Shazam recognitions and geographic insights to present an early perspective on how the event translated into active audience engagement, prior to more comprehensive industry reports that are released later.
Oliver Schusser, Apple Music and Beats’ vice president, noted that Bad Bunny's significant growth on the platform over multiple years culminated in this recent success. He remarked, "We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising. His fans on Apple Music are very engaged, and I think these numbers reflect his huge influence and impact on music culture."