General Atlantic Expands Stake in Odoo as Business Software Adopts AI Features

General Atlantic has finalized a follow-on investment in Odoo SA, reinforcing its commitment to the Belgium-based provider of integrated business software applications aimed at small and medium-sized enterprises (SMEs). This transaction involved acquiring a minority stake, valued in the ballpark of €7 billion ($8.1 billion), directly from Wallonie Entreprendre, the public investment entity of Belgium's Walloon region. This latest development marks an intensification of General Atlantic’s involvement with Odoo, having originally invested in the enterprise back in 2023. Since that initial engagement, General Atlantic has actively collaborated with Odoo to expand its operational capabilities, refine its go-to-market strategy, and maintain momentum in broadening its international presence beyond its established markets. Odoo’s platform is designed to streamline business applications for SMEs by consolidating multiple software functionalities into a unified, integrated suite. This approach aims to reduce fragmentation typically encountered when companies rely on separate software vendors for different business functions. Damien Lourtie, serving as chief financial officer at Wallonie Entreprendre and a board member at Odoo SA, commented on the transaction, highlighting that although Wallonie Entreprendre has sold a portion of its equity, it retains a 3 percent stake in Odoo. Lourtie emphasized the company's promising growth trajectory, noting that strong expansion potential is anticipated in the coming years. The company’s latest software iteration, named Odoo 19, has played a significant role in accelerating worldwide adoption of Odoo’s suite across diverse industries. This surge in acceptance is attributed in part to the integration of artificial intelligence features natively within the platform, enhancing the software’s capabilities and appeal to users seeking advanced technological solutions. Additionally, Odoo continues to enlarge its catalog of business applications, further solidifying its position as a comprehensive solution provider for SME operational needs. General Atlantic, recognized for its global presence, manages approximately $118 billion in assets as of September 30, 2025. The firm operates with a large workforce of over 900 professionals spread across 20 countries within five regional offices. This extensive operational footprint enables it to support portfolio companies like Odoo in strategic initiatives and geographical expansion. Wallonie Entreprendre, established in 2023 through a consolidation of multiple investment entities, acts as the financing mechanism for the Wallonia region. It offers both equity and debt financing to companies spanning a wide spectrum of sizes and development stages, aiming to stimulate economic growth and innovation within the region. This investment reflects a strategic opportunity for General Atlantic to deepen its stake in a company that integrates cutting-edge technology such as AI into business software tailored for SMEs globally. The partnership underscores confidence in Odoo’s business model, its growth potential, and the increasing market demand for consolidated, intelligent business software applications.