January 23, 2026
Finance

Hertz Extends Strategic Technology Partnership with Kyndryl to Accelerate Digital Transformation

The car rental leader commits to a five-year expansion with Kyndryl, harnessing AI and cloud migration to modernize operations and customer experience

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Summary

Hertz Global Holdings has expanded its technology collaboration with Kyndryl Holdings through a five-year extension aimed at modernizing the company's core systems and operational infrastructure. The partnership focuses on deploying Kyndryl’s Agentic AI Framework, upgrading Hertz’s legacy platforms, and integrating AI-driven automation to enhance efficiency, reliability, and customer service. This strategic initiative reflects Hertz’s continued commitment to evolving its technology stack to meet future business demands.

Key Points

Hertz and Kyndryl have extended their technology partnership for five more years focusing on modernizing Hertz’s core systems.
The collaboration employs Kyndryl’s Agentic AI Framework to enhance operational speed, reliability, and manageability.
Kyndryl will migrate Hertz’s legacy mainframe systems to cloud infrastructure to centralize and streamline technology platforms.
AI-driven automation integration aims to optimize Hertz’s operational workflow and improve customer rental experiences.

Hertz Global Holdings, Inc. (NASDAQ: HTZ) has announced a significant extension to its ongoing collaboration with Kyndryl Holdings Inc. (NYSE: KD), a leading infrastructure services provider. The partnership, renewed for an additional five years, is designed to propel Hertz’s efforts to modernize and streamline its legacy systems and operational processes.

Under the terms of this extended agreement, Kyndryl will continue to serve as a key technology partner, employing its advanced Agentic AI Framework to support Hertz’s evolution toward a more agile and customer-centric technology ecosystem. The focus will be to upgrade core systems to achieve faster processing speeds, increased reliability, and simplified management structures.

Chris Berg, Chief Administrative Officer at Hertz, emphasized the strategic importance of this technological advancement. He conveyed that the modernization initiative with Kyndryl is expected to enhance Hertz’s operational efficiency and accelerate the pace of service delivery. Berg highlighted that these improvements are aimed at delivering a superior experience for customers across all interaction points.

The partnership includes a comprehensive set of services from Kyndryl, notably involving the migration of Hertz’s legacy mainframe systems to cloud-based platforms. This transition is intended to centralize technology infrastructure, resulting in more scalable, accessible, and responsive systems. Furthermore, integration of AI-driven automation is planned to optimize operational workflows, reducing complexity and elevating process efficiency.

Shawn D’Souza, Senior Vice President of Global Modernization at Kyndryl, remarked on the initiative’s goals, noting that the company aims to accelerate decision-making capabilities and reinforce system reliability for Hertz. This enhancement, according to D’Souza, will empower Hertz to offer a faster, more seamless rental process, thereby elevating the overall customer journey.

The renewed commitment between Hertz and Kyndryl signals a broader strategic move by Hertz to adapt its technological infrastructure to meet the anticipated demands of its future business environment. The emphasis on AI-enabled tools and cloud migration underscores the company’s priority to not only improve operational performance but also to innovate customer engagement models.

Market response to the announcement has been notable but measured. As of midday trading on Friday, Kyndryl shares have experienced a slight decline, trading down by approximately 0.60% at $24.73 per share. Concurrently, Hertz shares have also decreased marginally by about 0.88%, closing near $5.68.

The partnership reflects fundamental trends within the technology and transportation sectors, where companies are increasingly investing in digital transformation to maintain competitive advantage. Hertz’s extended agreement with Kyndryl situates the rental company to leverage cutting-edge AI and cloud solutions, potentially enhancing its market positioning through technological agility and improved customer service delivery.

Investors and industry observers will likely monitor the progress of this initiative closely, assessing its impact on Hertz’s operational metrics and customer satisfaction indices over the coming years.

Risks
  • Slight share price declines for both Hertz and Kyndryl suggest market uncertainty around the partnership's immediate impact.
  • Transitioning legacy systems to cloud-based architectures can introduce operational risks and potential disruptions.
  • Implementing AI-driven automation may face challenges in integration and realizing expected efficiency gains.
  • The extended partnership depends on sustained cooperation and execution effectiveness over the five-year term.
Disclosure
Education only / not financial advice
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