Rich Sparkle Holdings Limited (NYSE:ANPA) announced on Sunday that it has concluded the acquisition of Step Distinctive Limited, an entity tied to prominent TikTok personality Khaby Lame. This strategic acquisition aims to transform the influencer’s sizable online presence into a robust creator-driven commerce engine.
Prior to this deal, the partnership between Rich Sparkle and Khaby Lame operated through sporadic collaborations with individual brands. The newly formalized agreement, by contrast, establishes Step Distinctive Limited and Rich Sparkle as exclusive partners in an ongoing business venture. This exclusive relationship empowers the combined entity to oversee the full commercial cycle, encompassing marketing strategies, sales channels, and logistical operations within a platform-style commerce system.
Harnessing Extensive Creator Reach to Unlock Revenue
At the center of this collaboration is Khaby Lame’s expansive global reach. Boasting approximately 360 million followers across social media, Lame embodies a unique distribution network. Rich Sparkle’s approach seeks to capitalize on this audience by connecting online traffic and operational capabilities such as supply chain management and technology infrastructure. Through this integration, the company forecasts that live-commerce sales driven by Lame’s fanbase could surpass $4 billion annually.
Notably, Khaby Lame is anticipated to assume a controlling shareholder role within the venture. This ownership structure aligns the brand's expansion objectives with Lame’s financial interests, a model that frequently resonates with investors aiming for sustainable growth incentives.
Execution of the business strategy over the coming three years will be handled exclusively by Anhui Xiaoheiyang Network Technology Co. This firm will regulate critical operational elements, including live video sales initiatives, management of the TikTok Shop platform, product curation, supply chain logistics, distribution, and customer service protocols on a global scale.
AI-Driven Digital Twin to Scale Multilingual Commerce
Innovatively, the agreement includes provisions to develop an artificial intelligence-powered digital twin of Khaby Lame. This virtual representation will utilize data encompassing his facial features, voice characteristics, and behavioral mannerisms. The digital avatar is designed to enable multilingual content creation and foster continuous, time zone-independent livestream commerce activities worldwide.
The initial phase of this rollout focuses on key international markets—the United States, the Middle East, and Southeast Asia—with strategies tailored to region-specific pricing and profit allocation. Nevertheless, the scalability and ultimate commercial ceiling of this model will heavily depend upon factors such as compliance with local regulations related to data use, advertising disclosures, consumer protection laws, cross-border logistics, after-sales experiences, control of AI-generated content risks, and ensuring brand safety.
Market Performance and Technical Indicators
From a market perspective, ANPA shares have displayed significant recent volatility, ranging from a 52-week low of $2.80 to a 52-week peak of $108.68. Currently, the stock trades substantially above its 50-day and 200-day simple moving averages, indicating a continued upward momentum. Specifically, the 50-day SMA stands near $25.63, while the 200-day SMA is approximately $25.89.
As of Monday publication, data from Benzinga Pro shows Rich Sparkle Holdings stock trading at $87.05, reflecting a modest gain of 0.23% during the session.