January 14, 2026
Finance

Longtime Strategy Inc. Director Makes First Stock Purchase in Over Three Years Amid Sharp Price Decline

Director’s buying activity highlights shift in valuation perceptions following a significant drop in share price tied to Bitcoin holdings

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Summary

Carl Rickertsen, a Strategy Inc. board member since 2002, executed his first purchase of the company's stock in 3.5 years by acquiring 5,000 shares at approximately $155.88 apiece. This move contrasts his prior years of consistent stock sales and follows a steep 68% downturn in the stock from its November high. The shift appears tied to changes in the market's valuation of Strategy Inc.’s Bitcoin assets, reflecting a narrowing premium relative to Bitcoin’s actual market worth.

Key Points

Carl Rickertsen reversed a 3.5-year stock selling streak by purchasing 5,000 shares following a significant price drop.
Strategy Inc.'s stock valuation premium over its Bitcoin holdings shrank dramatically from 240% to nearly zero.
Rickertsen's professional expertise in distressed assets adds weight to his renewed investment in the company.
Current technical price levels indicate critical resistance and support zones crucial for the stock’s upcoming performance.

Carl Rickertsen, a longstanding director of Strategy Inc. (NASDAQ:MSTR), recently demonstrated a notable change in his trading behavior after a prolonged period of exclusive stock sales. On Monday, he acquired 5,000 shares valued at $779,395, marking his first purchase since June 2022. This transaction came as the company’s share price suffered a substantial decline of approximately 68% from its peak near $543 in November.

Historically, Rickertsen had consistently offloaded his shares following the exercise of stock options granted as part of his compensation. Over the last three and a half years, filings submitted to the Securities and Exchange Commission indicate a pattern of 19 transactions, all being sales rather than purchases. This approach underscored a selling bias, aligning with his compensation structure rather than an investment hold strategy.

The freshly executed purchase, averaging a price of $155.88 per share, intriguingly aligns closely with Monday’s observed trading range that spanned from $154.69 to $163.82. This suggests an astute timing close to the bottom of the intraday price movements.

Given Mr. Rickertsen’s extensive tenure on Strategy Inc.’s board, dating back to 2002 when the entity was known as MicroStrategy, his investment moves carry weight. His long-standing inside knowledge encompasses multiple business cycles and varying market conditions, positioning him as intimately familiar with the company’s strategic and financial dynamics.

Valuation Paradigm Shift Catalyzes Change

The key factor behind this behavioral shift appears linked to the revaluation of Strategy Inc. in relation to its holdings of Bitcoin (CRYPTO: BTC). At its November zenith, the market had priced the company’s stock at a valuation approximately 3.4 times greater than the intrinsic worth of its Bitcoin assets, effectively valuing Strategy Inc. at a 240% premium over the actual cryptocurrency holdings.

Subsequent market developments, including a broadening focus from Bitcoin-specific advocacy to more generalized cryptocurrency promotion, coincided with stagnating Bitcoin prices. As a result, Strategy Inc.’s stock price contracted sharply from the $543 level down to around $169, realigning closer to the real value of the company’s Bitcoin reserves.

Currently, Strategy Inc. reports an enterprise value near $67 billion in contrast to approximately $64 billion attributed to its Bitcoin holdings. This marks a dramatic compression of the premium, declining from 240% to a level approaching parity, fundamentally altering the market’s valuation framework for the company.

The Significance of Rickertsen’s Unique Position

Carl Rickertsen’s profile extends beyond his boardroom role. He is also a managing partner at two private equity firms and serves as trustee for two investment vehicles. His professional responsibilities center on identifying valuation discrepancies, distressed asset opportunities, and investment prospects when market sentiment has driven prices downward.

Throughout the period in which Rickertsen routinely sold his Strategy Inc. shares, he declared ownership of zero shares outside of those granted as compensation but sold promptly. This activity generated tens of millions in proceeds over the past three and a half years, underscoring a consistent pattern of realizing gains rather than holding equity.

The recent decision to deploy personal funds into the company’s stock for the first time since 2022 does not guarantee a definitive bottom for the shares, but it reflects a calculated belief that the risk-to-reward ratio has become more favorable following the dramatic 68% devaluation.

Market Reaction and Technical Signals

Following this insider purchase, Strategy Inc.’s stock exhibited signs of recovery. The price closed Tuesday up 6.63% and continued to advance by approximately 2.35% in premarket trading to around $177 per share.

The stock is currently challenging the $177 to $181 range after rebounding from established support levels, which could offer short-term relief to investors. However, to confirm a robust and sustained positive momentum, the share price must decisively reclaim the $193 to $200 range. Achieving this would signal a meaningful shift away from recent downtrends and pave the way toward higher targets between $220 and $237, albeit with significant resistance anticipated in that zone.

Conversely, support is defended at $165 and then $155. A fall below $165 might prompt further downward testing of the $155 to $165 range with potential downside objectives near $150 and possibly $135 if further breaches occur.

These price levels constitute critical technical benchmarks that will guide investor sentiment and trading strategies in the near term, reflecting the balance between market optimism and caution after pronounced volatility.


Summary: Carl Rickertsen, a director and long-term board member of Strategy Inc., altered a multi-year trend of selling company stock by purchasing 5,000 shares recently amid a severe share price drop tied to shifts in Bitcoin valuations. This move highlights a reconsideration of Strategy Inc.’s market premium over its Bitcoin holdings. The stock has since shown tentative signs of recovery, testing key technical levels pivotal for its near-term trajectory.

Key Points:

  • Rickertsen’s recent purchase is his first in 3.5 years, coinciding with a 68% share price decline from November highs.
  • The company’s valuation premium over its Bitcoin assets collapsed from 240% to near parity, influencing investor perceptions.
  • Rickertsen’s investment background in private equity and distressed assets adds significance to his bullish repositioning.
  • Technical analysis signals critical resistance and support levels that will direct the stock’s short-term performance.

Risks and Uncertainties:

  • The 68% decline in stock price embeds significant volatility and uncertainty about future price movements.
  • The premium compression for Bitcoin holdings may be affected by broader cryptocurrency market trends and regulatory developments.
  • Technical resistance at $193 to $200 must be overcome to confirm a sustainable rebound, failure of which may lead to further declines.
  • Stock price support at $165 and $155 must hold; breaches may cause deeper corrections toward $150 and $135.
Risks
  • Substantial stock price volatility and recent 68% decline introduce high uncertainty.
  • Valuation adjustments hinge on fluctuating Bitcoin prices and broader cryptocurrency market factors.
  • Failure to surpass resistance levels near $193-$200 could indicate continued downward pressure.
  • Breaking below support points around $165 and $155 might trigger further stock price corrections.
Disclosure
Education only / not financial advice
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